- What is SERVPRO?
- What are we selling or offering? .
- What do we offer customers that others cannot?
- What is the major difference in “us” and our competitors?
- If you were a Customer who had never needed or known about Fire, water or mold cleanup and woke up to water in your home from a line break where would you search for help?
- Where would you turn to find a service provider? (Ex: google, yellow pages, etc)
- What are the key words or phrases you would search with to find a company for any or all of our services?